Membeth ("we", "us") is a digital marketing and AI implementation agency operated by Marko Baranin, sole proprietor trading as Membeth, Belgrade, Serbia, serving clients in the United States and Canada. This page explains what data we collect through this website and our outreach, why, how long we keep it, and the choices you have.
Who is responsible for your data
The controller of the personal data described on this page is Marko Baranin, sole proprietor trading as Membeth, Belgrade, Serbia. Contact: hello@membeth.com.
What this website collects
Our hosting provider (Netlify) processes standard server logs, such as IP address, browser type and pages requested, to deliver the site and protect it from abuse. Fonts are loaded from Google Fonts, which means your browser makes a request to Google's servers when the page loads, and Google receives your IP address as part of that request. Nothing else is loaded until you make a choice in the cookie banner.
Cookies and analytics
We use Google Analytics 4 to understand how visitors use the site (which pages are viewed, roughly where traffic comes from) so we can improve it. Analytics runs only if you accept via the cookie banner shown on your first visit: nothing is loaded and no analytics cookies are set until you do. If you decline, no analytics cookies are placed and Google Analytics is never loaded. IP addresses are anonymised. Your choice is stored locally in your browser, and you can change it any time via the “Cookie settings” link in the footer.
Advertising (Meta Pixel)
If you accept cookies, we also load the Meta (Facebook) Pixel, which lets us measure and improve our advertising on Meta's platforms. Like analytics, it loads only after you accept, and never before. If you decline, the pixel is never loaded. We do not show ads on this site and we do not sell your data.
The free mini-audit form
If you request a mini-audit, the details you submit (name, email, website, and the problem you pick) are processed by Netlify Forms and used to prepare and send your mini-audit, plus any follow-up you ask for. Reply "unsubscribe" to any email from us and we stop.
The newsletter
If you subscribe to our newsletter, your email address is stored in HubSpot, the email platform we use to send it. We use it only to send the newsletter. Every newsletter includes an unsubscribe link, and you can also unsubscribe by writing to us.
The chat assistant
The chat widget on this site is our own AI assistant. Messages you type are sent to our server and processed by Anthropic's Claude API to generate replies. We do not keep a stored history of the conversation; it stays in your browser for the duration of your visit. Please don't share sensitive personal information, including health information, in the chat. Because the conversation is not saved, the chat cannot pass your details on to us: to reach us, book a call or email us directly.
Booking a call
Calls are booked through Cal.com, our scheduling provider. The name, email address and any notes you provide are used to hold the meeting and follow up with you about your inquiry, nothing else.
Email and outreach
If you email us, we keep the correspondence for as long as needed to help you. If we email you first (business outreach), we only contact business addresses that are published publicly, we identify ourselves, and every message includes a working opt-out. Reply "unsubscribe" to any email from us and we will not contact you again. We follow CAN-SPAM (US) and CASL (Canada).
Why we use your data
We process data to answer your requests and provide what you asked for (form, booking, chat, newsletter), on the basis of your consent where we ask for it (cookies, newsletter), and on the basis of our legitimate interest in running a secure website and contacting businesses about services relevant to them. You can withdraw consent at any time.
Who we share it with
Only with the providers that run the services described above: Netlify (hosting and forms), Google (fonts and, with consent, analytics), Meta (with consent, the pixel), HubSpot (newsletter), Anthropic (chat assistant), Cal.com (booking) and Microsoft (email). Some of them are located outside Serbia, including in the United States. We do not sell, rent, or share your personal information with anyone for their own marketing.
How long we keep it
Form submissions, booking details and outreach records: up to 24 months after our last contact, unless you become a client. Newsletter subscriptions: until you unsubscribe. If you ask us not to contact you, we keep your address on a do-not-contact list so that we can honour that request. Analytics data is kept according to Google Analytics settings, at most 14 months.
Client data
When we build systems for clients (chatbots, automations, content engines), the leads and customer data those systems handle belong to the client. How that data is processed is governed by our service agreement and data processing addendum with each client, not by this page.
Your rights
Wherever you are, you can ask us what information we hold about you, ask us to correct it, delete it, or stop using it for outreach, and you can withdraw consent at any time. Residents of California and other US states with privacy laws, and of Canada, have these rights under their local law as well. Write to hello@membeth.com and we will reply within 30 days. You can also lodge a complaint with your local data protection authority.
Contact
Marko Baranin, sole proprietor trading as Membeth · Belgrade, Serbia
hello@membeth.com
If we change this policy, we'll update this page and the effective date above.